Michelle Obama & The White House Engage Directly With The Women Of iVillage About The Health Care Debate, In A Video To Break Exclusively October 23 At: http://www.ivillage.com/michelleobama

October 23, 2009

Secretary of Health And Human Services Kathleen Sebelius To Answer Questions From The iVillage Community on Health Care Reform

NEW YORK, Oct. 23 /PRNewswire/ -- First Lady Michelle Obama will be speaking to the women of America about Health Care Reform through a video produced by the White House, which will break exclusively on www.iVillage.com at 7:00 am on Friday, October 23rd at http://www.ivillage.com/michelleobama. The iVillage community will be given the opportunity to join in this important conversation on Health Care Reform by responding with comments and questions around the issue. Those questions will be addressed by Secretary of Health and Human Services Kathleen Sebelius in a second video, also breaking exclusively on iVillage, that will post next Friday, October 30th.

"No matter which side you're on, health care is central to our vast audience of highly engaged women and moms," said Jodi Kahn, Executive Vice President, iVillage. "This is a huge opportunity for our community to have their personal questions about health care answered directly by Secretary Sebelius."

In the video posted today, Mrs. Obama shares a personal story about how her daughter, Sasha, was rushed to the hospital eight years ago over an illness, and how difficult a situation like that could be if a family was not able to afford quality health care. Secretary Sebelius advocates for Health Care Reform and talks about how women can be discriminated against by insurance companies. The video also includes a testimonial from a breast and lung cancer survivor who is forced to choose between screening tests and keeping her home because of the high cost of treatment.

About iVillage

iVillage is the leading online destination for women, where they can find the most meaningful content, real-life conversations and the tools they need for their busy lives. The site focuses on categories that best serve women's needs, including Food, Health, Entertainment, Family, Beauty & Style. Additional businesses and brand extensions within iVillage Networks include iVillage UK, NBC Digital Networks, NBC Digital Health Network, Astrology.com and GardenWeb. In addition, iVillage enjoys a strategic partnership with BlogHer, the leading participatory news, entertainment and information network for women online. iVillage Inc., acquired by NBC Universal, Inc. in May 2006, is based in New York City, and is part of the NBC Universal Women & Lifestyle Entertainment Networks Group.

SOURCE iVillage