Lung Cancer Diagnosis Breakthrough from superDimension Receives Category I(R) CPT Reimbursement Codes

November 2, 2009

Company Expects Broadened Physician Adoption for Minimally Invasive Technology That Offers Potential to Change Standard of Care

MINNEAPOLIS, Nov. 2 /PRNewswire/ -- superDimension, Inc.®, a private company that develops minimally invasive interventional pulmonology devices, announced today that The American Medical Association (AMA) has issued a new Category I CPT® code for the use of the Company's electromagnetic navigational bronchoscopy (ENB) device to navigate to lesions or spots deep in the lungs. The code will become effective January 1, 2010. The AMA also issued a new CPT I® code for the placement of fiducial radiosurgical markers via the ENB procedure.

ENB is a minimally invasive procedure, where a catheter is inserted through the throat or nose and uses Global Positioning System (GPS) like technology to biopsy lung lesions and lymph nodes all in one outpatient procedure. ENB provides a three-dimensional virtual "roadmap" of the lungs that enables a physician to maneuver the catheters through multiple branches of the bronchial tree, extending beyond the capabilities of the traditional bronchoscope to distant, previously inaccessible regions of the lungs. If the targeted lesions are determined to be cancerous, a pulmonologist can use ENB to transbronchially place radiosurgical markers in and around lung tumors (lesions) to help radiation oncologists treat patients with external beam radiation. The outpatient procedure typically leaves the patient with no more than a sore throat.

Previously, the "gold standard" to diagnose lung cancer consisted of two invasive surgeries: wedge thoracotomy (open chest partial lung removal) to biopsy the lung and mediastinoscopy (invasive lymph node surgery) to biopsy the lymph nodes. Patients with poor lung function who could not tolerate these more invasive procedures were left with "watchful waiting" as their only option.

"ENB has completely transformed my medical practice and the way I diagnose and facilitate the treatment of early stage lung cancer patients," said David Wilson, M.D. at Columbus Regional Hospital in Columbus, Indiana. "If we can diagnose and treat lung cancer in its early stages, we should be able to dramatically increase the long-term survival rate for patients."

Dan Sullivan, president and chief executive officer, said, "Early diagnosis and treatment are crucial for improving survival rates in lung cancer. The prior standard of care left patients with the option of either undergoing invasive procedures or watchful waiting for an increase in lesion (spot) size. We believe ENB will revolutionize the way physicians and patients think about the diagnosis of lung cancer. With the introduction of ENB, patients finally gained a minimally invasive alternative for this early diagnosis."

Mr. Sullivan continued, "The establishment of a Category I CPT® code is a major milestone for superDimension. We believe the new CPT code will enable hospitals to more easily submit reimbursement for ENB procedures."

ENB has received FDA 510(k) clearance in the United States, CE Mark in Europe and it has also been approved for use in Australia and Canada. ENB has been performed on more than 9,000 patients in over 200 hospitals worldwide.

Separately, superDimension also debuted today the iLogic(TM) system, its next generation ENB technology, at the American College of Chest Physicians (CHEST) meeting in San Diego (booth number 819) and the American Society for Radiation Oncology (ASTRO) Conference in Chicago (booth number 3216).

About Lung Cancer

According to the Centers for Disease Control (CDC), "Lung cancer is the leading cause of cancer deaths in the United States, causing more deaths than the next three deadliest cancers combined -- breast cancer, prostate cancer and colon cancer. Each year, approximately 200,000 patients are newly diagnosed with lung cancer in the United States and an additional 160,000 patients die from the disease." The company notes, this is in addition to the millions of patients who are currently on watchful waiting with an undiagnosed spot on their lung.

For more information about lung cancer and its diagnosis, please visit www.spotonyourlung.com.

About superDimension

superDimension, Inc. is a Minneapolis-based, privately held company that develops and markets catheter based devices for use in the minimally invasive diagnosis and treatment of early stage lung cancer and other diseases, using the patient's natural airways to avoid surgery. For more information, please visit www.superdimension.com.

    COMPANY CONTACTS:                          Media and Investor Contacts:
    -----------------                          ----------------------------
    superDimension, Inc.                       The Ruth Group
    Dan Sullivan                               Scott Lerman (media)
    President and CEO                          646-536-7013
    763-210-4011                               slerman@theruthgroup.com

    Rick Buchholz                              Nick Laudico (investors)
    Chief Financial Officer                    646-536-7030
    763-210-4012                               nlaudico@theruthgroup.com

SOURCE superDimension, Inc.